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welty
July 2023 – Present
Marketing Coordinator
– Annually collaborate with my supervisor and VP to develop equipment and software budget that best suits the company’s video needs for the following year.
– Develop, produce, and execute video concepts for internal and external marketing purposes. Responsibilities include concept development, collaboration with peers, managing schedules, setting up and carrying out shoots, and post-production.
– Research and implement techniques and trends to separate Welty’s visual marketing efforts from its competitors.
– Maintain an organized archive of video and photo assets, facilitating easy retrieval and repurposing for future marketing needs.
– Ensure optimal performance and longevity of company video equipment by conducting regular maintenance, troubleshooting technical issues, and implementing preventative measures.
welty pics + graphics
reading royals
Aug. 2022 – March 2023
Marketing Coordinator for the Reading Royals, a minor league affiliate of the Philadelphia Flyers.
– Strategized social media campaigns to promote 2022-2023 home games to increase single game ticket sales. Promotional campaign for Flyers’ Affiliation Night using organic and paid content resulted in the highest grossing game for the Royals in 15 years ($80,000).
– Collaborated with Creative Director in producing digital graphics and video content for marketing initiatives.
– Designed, executed, and analyzed digital ad campaigns that resulted in a 2-to-1 ROI.
– Developed email campaigns that utilized retargeting tactics to that resulted in a 50% increase in CTR.
– Photographed and filmed content on game days for social media use. Content captured was then added to a marketing catalog for future marketing purposes.
– Managed intern responsibilities in a manner that promoted their professional growth and fulfilled marketing responsibilities.
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royals pics + graphics
cleveland cavaliers
Sept. 2021 – June 2022
Digital content creator and analyst for the Cleveland Cavaliers.
– Created text, image, and video content for Cavaliers’ social platforms to engage a combined audience of over 20+ million followers on a day-to-day basis.
– Analyzed data from Sprout and Blinkfire to create monthly and year-end reports to advise peers on what content/practices were most effective.
– Prepared and published Cavaliers’ game previews for web and mobile using Drupal and Rover, respectively.
– Gameday responsibilities included cutting in-game highlights for social use, preparing score update graphics, and uploading postgame content to web.
– Collaborated with Marketing to create informational graphics for events hosted by Rocket Mortgage FieldHouse.
cavs + RMFH graphics
all-star videos
Videos were created as part of the Cavs’ 2022 All-Star campaign to push fans to vote three Cavs players into the All-Star Game: Darius Garland, Jarrett Allen, and Evan Mobley.
darius garland
jarrett allen
evan mobley
WLE, WLX, R&R express, and GT worldwide
Feb. 2021 – Sept. 2021
Freelance social media content creator, manager, and analyst for several North American supply chain companies: WLE, WLX, R&R Express, and GT Worldwide.
– Developed and implemented social content strategy for companies’ Facebook and LinkedIn accounts. Overall engagement rate across all company accounts grew by an average of 50%.
– Strategy focused on driver recruitment efforts and highlighting relevant industry information for the companies’ target audiences.
– Designed letterheads, social graphics, and press releases.
– Evaluated analytics through Hootsuite to determine the effectiveness of social content strategy.
todd biss productions
June 2020 – July 2021
Freelance editor for Todd Biss Productions (TBP), a high-end stills and motion studio.
– Edited raw footage to produce video narratives desired by TBP clients.
– Click, Capture, Change – Developed video concepts, filmed, and edited behind-the-scenes video series TBP is planning to release on social media.
– Assisted in video shoots by preparing lighting and camera equipment, staging filming locations, and running teleprompters.
additional video work
akron zoo
Video highlighting bearded dragon habitat and behavior. Created for educational use at the Akron Zoo.
"black paint"
Experimental film project set to “Black Paint” by hip-hop group Death Grips.